/* HeySalesNav blog: same plum + coral brand as the home page */
:root{
  --plum:#2A1540; --plum-2:#3A2156; --plum-3:#4D2D70;
  --ink:#21122F; --sub:#4A3D5C; --muted:#6E6483; --dim:#9A91AE;
  --mist:#F4F1F9; --paper:#FFFFFF; --wash:#FAF8FD;
  --line:#E7E1F0; --line-2:#D8CFE6;
  --acc:#FF7A66; --acc-2:#FF6450; --acc-wash:#FFE9E4; --acc-ink:#B5361F; --acc-rgb:255,122,102;
  --mint:#1D9A61; --mint-2:#2BC07B; --mint-wash:#E2F6EC;
  --lilac:#7A5BB5; --lilac-wash:#EFE9F8;
  --display:"Bricolage Grotesque","Geist",system-ui,sans-serif;
  --ui:"Geist",system-ui,-apple-system,"Segoe UI",sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
[hidden]{display:none!important}
html{scroll-behavior:smooth}
body{font-family:var(--ui);background:var(--mist);color:var(--ink);overflow-x:hidden;-webkit-font-smoothing:antialiased;font-size:16px;line-height:1.6;font-feature-settings:"ss01" 1}
a{color:inherit;text-decoration:none}
::selection{background:var(--acc)}
:focus-visible{outline:2px solid var(--plum-3);outline-offset:3px;border-radius:6px}
.wrap{max-width:1160px;margin:0 auto;padding:0 28px}

/* header: same as the home page */
header{position:sticky;top:0;z-index:20;backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);background:rgba(244,241,249,.82);border-bottom:1px solid transparent;transition:border-color .2s}
header.scrolled{border-color:var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:70px;gap:18px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:800;font-size:21px;letter-spacing:-.035em;color:var(--plum)}
.brand .mark{width:32px;height:32px;display:block;flex:none}
.mark-bub{fill:var(--acc)}
.links{display:flex;gap:28px;font-size:14.5px;font-weight:500;color:var(--sub)}
.links a{padding:6px 0;position:relative;transition:color .2s}
.links a:after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:3px;border-radius:3px;background:var(--acc);transform:scaleX(0);transition:transform .25s}
.links a.active,.links a:hover{color:var(--plum)}
.links a.active:after{transform:scaleX(1)}
.acts{display:flex;gap:8px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--ui);font-size:14.5px;font-weight:600;padding:12px 22px;border-radius:999px;border:1.5px solid transparent;cursor:pointer;transition:background .15s,border-color .15s,color .15s,transform .1s;color:var(--plum);background:none;line-height:1.2;white-space:nowrap}
.btn:active{transform:translateY(1px)}
.btn svg{width:17px;height:17px}
.btn .arr{transition:transform .2s ease}
.btn:hover .arr{transform:translateX(3px)}
.btn.primary{background:var(--acc);box-shadow:0 1px 0 rgba(42,21,64,.25),0 10px 22px -10px rgba(var(--acc-rgb),.85)}
.btn.primary:hover{background:var(--acc-2)}
.btn.ghost{border-color:var(--line-2);background:var(--paper)}
.btn.ghost:hover{border-color:var(--plum)}
.btn.onplum{border-color:rgba(255,255,255,.35);color:#fff}
.btn.onplum:hover{border-color:#fff}

/* blog home */
.bhero{padding:64px 0 40px;max-width:780px}
.bhero h1{font-family:var(--display);font-size:68px;font-weight:700;letter-spacing:-.045em;line-height:.98;color:var(--plum)}
.bhero p{font-size:18.5px;color:var(--sub);line-height:1.65;margin-top:20px;max-width:620px}
.posts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;padding-bottom:96px}
.post{position:relative;display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--line);border-radius:26px;padding:28px 30px 24px;transition:border-color .2s,box-shadow .2s}
.post:hover{border-color:var(--line-2);box-shadow:0 26px 50px -36px rgba(42,21,64,.45)}
.post:hover h2{text-decoration:underline;text-decoration-color:var(--acc);text-decoration-thickness:2px;text-underline-offset:5px}
.topic{align-self:flex-start;display:inline-flex;align-items:center;gap:7px;font-size:13px;font-weight:600;color:var(--acc-ink);background:var(--acc-wash);padding:5px 12px 5px 10px;border-radius:999px}
.topic i{width:7px;height:7px;border-radius:50%;background:var(--acc)}
.post h2{font-family:var(--display);font-size:27px;font-weight:700;letter-spacing:-.03em;line-height:1.15;color:var(--plum);margin:18px 0 10px}
.post p{color:var(--sub);font-size:15.5px;line-height:1.65}
.post .meta{display:flex;gap:16px;margin-top:auto;padding-top:20px;font-size:13.5px;color:var(--muted)}
.post .stub{margin-top:22px;border-top:2px dashed var(--line-2)}
/* the first post is the featured one, on plum */
.post.feature{grid-column:1/-1;background:var(--plum);border-color:var(--plum);color:#fff;overflow:hidden;padding:40px 44px 32px;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:40px;align-items:center}
.post.feature:before{content:"";position:absolute;width:420px;height:420px;right:-120px;top:-170px;border-radius:50%;background:radial-gradient(circle,rgba(var(--acc-rgb),.3),transparent 65%)}
.post.feature>*{position:relative}
.post.feature .topic{background:rgba(255,255,255,.1);color:#fff;border:1px solid rgba(255,255,255,.18)}
.post.feature h2{color:#fff;font-size:40px;line-height:1.06}
.post.feature p{color:rgba(255,255,255,.76);font-size:16.5px}
.post.feature .meta{color:rgba(255,255,255,.6)}
.post.feature .stub{border-color:rgba(255,255,255,.18)}
.pricebars{display:grid;gap:12px}
.pricebars .pb{display:grid;grid-template-columns:92px minmax(0,1fr) 92px;gap:12px;align-items:center;font-size:13.5px;color:rgba(255,255,255,.8)}
.pricebars .bar{height:12px;border-radius:99px;background:rgba(255,255,255,.12);overflow:hidden}
.pricebars .bar i{display:block;height:100%;border-radius:99px;background:rgba(255,255,255,.55)}
.pricebars .pb.us .bar i{background:var(--acc)}
.pricebars .pb b{font-family:var(--display);font-size:16px;color:#fff;text-align:right}
.pricebars .pb.us b{color:var(--acc)}
.pricebars small{display:block;font-size:12.5px;color:rgba(255,255,255,.5);margin-top:4px}

/* article */
.crumbs{display:flex;gap:8px;align-items:center;padding-top:44px;font-size:14px;color:var(--muted)}
.crumbs a{color:var(--sub);font-weight:500}
.crumbs a:hover{color:var(--plum)}
.ahead{max-width:820px;padding:20px 0 34px}
.ahead h1{font-family:var(--display);font-size:56px;font-weight:700;letter-spacing:-.042em;line-height:1.02;color:var(--plum);margin-top:18px}
.ahead .dek{font-size:19.5px;color:var(--sub);line-height:1.6;margin-top:20px;max-width:700px}
.ahead .meta{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:22px;font-size:14px;color:var(--muted)}
.layout{display:grid;grid-template-columns:minmax(0,720px) 250px;gap:72px;align-items:start;border-top:2px dashed var(--line-2);padding-top:40px}
.toc{position:sticky;top:96px;font-size:14px}
.toc b{display:block;font-family:var(--display);font-size:15px;font-weight:700;color:var(--plum);margin-bottom:10px}
.toc a{display:block;color:var(--muted);padding:6px 0 6px 14px;border-left:2px solid var(--line-2);line-height:1.4;transition:color .15s,border-color .15s}
.toc a:hover,.toc a.on{color:var(--plum);border-color:var(--acc)}
.prose{font-size:17.5px;line-height:1.75;color:#33263F}
.prose>*+*{margin-top:1.1em}
.prose h2{font-family:var(--display);font-size:32px;font-weight:700;letter-spacing:-.032em;line-height:1.15;color:var(--plum);margin-top:1.9em;scroll-margin-top:96px}
.prose h3{font-family:var(--display);font-size:21px;font-weight:700;letter-spacing:-.02em;line-height:1.25;color:var(--plum);margin-top:1.6em}
.prose h2+*,.prose h3+*{margin-top:.6em}
.prose a{color:var(--acc-ink);text-decoration:underline;text-decoration-color:rgba(var(--acc-rgb),.55);text-underline-offset:3px}
.prose a:hover{text-decoration-color:var(--acc-ink)}
.prose strong{color:var(--ink);font-weight:600}
.prose ul{padding-left:1.25em}
.prose li+li{margin-top:.5em}
.prose li::marker{color:var(--acc)}
.prose .tablewrap{overflow-x:auto;background:var(--paper);border:1px solid var(--line);border-radius:18px}
.prose table{width:100%;border-collapse:collapse;font-size:15px;line-height:1.5;min-width:560px}
.prose th{text-align:left;font-weight:600;color:var(--plum);background:var(--wash);padding:13px 16px;border-bottom:1px solid var(--line)}
.prose td{padding:13px 16px;border-bottom:1px solid var(--line);vertical-align:top}
.prose tr:last-child td{border-bottom:0}
.prose td b{color:var(--plum);font-weight:600}
.note{background:var(--paper);border:1px solid var(--line);border-left:4px solid var(--acc);border-radius:14px;padding:16px 20px;font-size:16px;line-height:1.65}
.code{font-family:ui-monospace,"SF Mono",Menlo,Consolas,monospace;font-size:15px;background:var(--plum);color:#F6EEFF;border-radius:14px;padding:16px 20px;overflow-x:auto;white-space:pre}
.steps{list-style:none;padding:0!important;counter-reset:s}
.steps li{counter-increment:s;position:relative;padding:4px 0 4px 54px;min-height:40px}
.steps li+li{margin-top:1.1em}
.steps li:before{content:counter(s);position:absolute;left:0;top:2px;width:38px;height:38px;border-radius:50%;background:var(--plum);color:var(--acc);font-family:var(--display);font-weight:700;font-size:17px;display:grid;place-items:center}
.example{background:var(--paper);border:1.5px dashed var(--line-2);border-radius:18px;padding:22px 24px;font-size:16px;line-height:1.7}
.example p+p{margin-top:.8em}
.example .subj{display:block;font-size:14px;color:var(--muted);margin-bottom:12px}
.example .subj b{color:var(--plum)}
.updated{font-size:14px;color:var(--muted);border-top:1px solid var(--line);padding-top:18px;margin-top:2.4em}

/* call to action at the end of an article */
.cta{position:relative;overflow:hidden;margin-top:56px;background:var(--plum);color:#fff;border-radius:28px;padding:38px 40px;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:28px;align-items:center}
.cta:before{content:"";position:absolute;width:360px;height:360px;right:-110px;top:-160px;border-radius:50%;background:radial-gradient(circle,rgba(var(--acc-rgb),.3),transparent 65%)}
.cta>*{position:relative}
.cta h2{font-family:var(--display);font-size:31px;font-weight:700;letter-spacing:-.03em;line-height:1.1}
.cta p{color:rgba(255,255,255,.75);margin-top:10px;font-size:16px;line-height:1.6;max-width:460px}
.cta .acts{flex-wrap:wrap}
.cta .btn{padding:14px 24px;font-size:15px}

/* keep reading */
.more{padding:64px 0 96px}
.more h2{font-family:var(--display);font-size:30px;font-weight:700;letter-spacing:-.03em;color:var(--plum);margin-bottom:20px}
.more .posts{grid-template-columns:repeat(3,minmax(0,1fr));padding-bottom:0}
.more .post{padding:24px 24px 20px}
.more .post h2{font-size:21px;margin:14px 0 0}

footer{padding:34px 0 48px;font-size:13.5px;color:var(--muted)}
footer .row{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:26px}
footer .flink{color:var(--sub);text-decoration:underline;text-decoration-color:var(--line-2);text-underline-offset:3px}
footer .flink:hover{color:var(--plum);text-decoration-color:var(--acc)}

@media (max-width:1060px){
  .layout{grid-template-columns:minmax(0,1fr);gap:0}
  .toc{display:none}
  .more .posts{grid-template-columns:minmax(0,1fr)}
}
@media (max-width:900px){
  .links{display:none}
  .posts{grid-template-columns:minmax(0,1fr)}
  .post.feature{grid-template-columns:minmax(0,1fr);gap:28px;padding:34px 30px 28px}
  .bhero h1{font-size:54px}
  .ahead h1{font-size:44px}
  .cta{grid-template-columns:minmax(0,1fr)}
}
@media (max-width:560px){
  .wrap{padding:0 18px}
  .nav{height:62px}
  .brand{font-size:19px}
  .acts .btn{padding:9px 14px;font-size:13.5px}
  .acts .arr{display:none}
  .cta .acts .arr{display:inline}
  .bhero{padding:40px 0 28px}
  .bhero h1{font-size:42px}
  .bhero p{font-size:16.5px}
  .post{padding:24px 22px 20px;border-radius:22px}
  .post h2{font-size:23px}
  .post.feature{padding:28px 22px 22px}
  .post.feature h2{font-size:30px}
  .pricebars .pb{grid-template-columns:90px minmax(0,1fr) 66px;gap:8px;font-size:13px}
  .crumbs{padding-top:28px}
  .ahead h1{font-size:35px}
  .ahead .dek{font-size:17.5px}
  .prose{font-size:16.5px}
  .prose h2{font-size:26px}
  .prose h3{font-size:19px}
  .steps li{padding-left:48px}
  .steps li:before{width:34px;height:34px;font-size:15px}
  .cta{padding:30px 24px;border-radius:24px}
  .cta h2{font-size:26px}
  .more{padding:48px 0 72px}
}
@media (prefers-reduced-motion:reduce){*,*:before,*:after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}